"Growing up as the youngest in my family, I spent most of my time following others, I followed the paths others had already walked. I never really stopped to figure out what I wanted for myself. Deep down, I dreamed of starting my own business, but I took the safe road, the one that didn’t stir any judgment or risk.

But I realized that by avoiding the risk, I was avoiding myself, I was just blending in, keeping things easy. I was letting my own dreams fade just to keep things comfortable.

This clothing brand is my way of changing that story. I want to build a community that encourages people to break away from safety nets and chase their own dreams, no matter how intimidating it feels. It’s about more than just clothing, it’s a reminder to anyone wearing it to believe in their path, to choose authenticity over acceptance and to honor the dreams we had when we were younger.

You and I have to make our younger selves proud."

- Jonah, founder Authentic Area